top of page

Visual & Verbal Communication on Sustainable Packaging

This research investigates the development of compelling visual and verbal cues on sustainable packaging to effectively communicate with consumers and enrich sustainability in our society. The findings offer insights into consumer needs and challenges related to sustainable packaging and sustainability signage. This study also contributes to the knowledge base for designers and corporations, guiding the creation of successful visual communication on sustainable packaging and emphasizing its significance in modifying consumer behavior.


This research has undergone peer review through Design Incubation, a collaborative organization focused on the development of communication design research. The findings were presented at the organization's conference in 2021.

Category

Design Research

Packaging design

Presentation

Compostable-Food-packaging.png
RESEARCH.png

ABSTRACT 

​​Visual and Verbal Communication on Sustainable Packaging
As a Vehicle for Public Education and Awareness

The rapid growth of municipal solid waste (MSW) is considered one of the serious environmental issues that our planet Earth is facing, and packaging waste contributes to an extensive part of municipal solid waste. Our increasing level of concerns and awareness about environmental issues has influenced many industrial corporations to incorporate sustainability principles into their packaging designs. However, while these companies put much effort into developing innovative technologies and materials to manufacture their sustainable packaging, developing compelling visual communication methods is overlooked in order to effectively interact with consumers about their sustainability development. Corporations and designers need to acknowledge that implementing effective signs is as critical as developing methods or materials for sustainable packaging to resonate with many consumers since they are ultimately the end-users of the packaging. Visual and verbal signs on packaging have a major role in branding products and communicating with consumers. Therefore, signs such as logos and labels on packaging can be a tool to promote the value of sustainable packaging and educate consumers on the importance of sustainability. Educating consumers is essential in order to modify their purchasing and consuming behavior to be environmentally responsible, which consequently help reduce preventable waste. This thesis is an investigation into developing compelling visual and verbal signs on sustainable packaging to effectively communicate with consumers to enrich sustainability in our society. The findings of this thesis provide insights into consumer needs and difficulties toward sustainable packaging and sustainability signs. This study also broadens the knowledge base of designers and corporations creating a successful visual communication on sustainable packaging, and its significance in modifying consumer behavior. 

RESEARCH PROCESS

BACKGROUND & CONTEXT

Understanding the Definition of Sustainability 

Understanding Sustainable Packaging

Case studies of Sustainable Package Design

Findings from the Case Studies

SECONDARY RESEARCH & DEFINE PROBLEMS

Problem 1. 

Problem 2. 

Conclusion of Secondary Research 

PRIMARY RESEARCH & KEY FINDINGS

Research Method: Online Survey

Results from the Survey 

Conclusion of Primary Research 

PROTOTYPE & USER TESTING

The Scope of Designing a Message System

Sustainable Packaging Logo

Sustainable Packaging Label 

Placement of a Message System

USER TESTING: INTERVIEW

Analyze User Responses 

Design Iteration 

Conclusion of User Testing

 

RESEARCH IMPLICATIONS

Implications

 Conclusion

JAR MOCK UP.png
bottom of page