HANSOM

Hansom is a national motorcycle company based in South Korea, recognized for its commitment to producing affordable, efficient, and uniquely styled motorcycles. With a history spanning over 50 years, Hansom has evolved into a trusted brand known for its strong reputation, reliability, and design innovation across the country. The company’s visual identity system is crafted to reflect its core values and long-standing legacy. At the heart of this system is a custom motorcycle illustration, integrated with the founding year, 1975, symbolizing both Hansom’s heritage and its continued pride and commitment to the motorcycle industry. Targeting a young and active audience, the primary logo combines a custom-designed H with the company name, Hansom. The design draws inspiration from the sleek, modern aesthetic of their motorcycles and the metallic elements of motorcycle parts. Aimed at a young and active audience, the primary logo combines a custom-designed H with the company name, Hansom. This typographic approach draws inspiration from the sleek, modern lines of Hansom’s motorcycles, incorporating the aesthetic of metallic components and mechanical precision.